About the project
Helping pet owners care for their furry friends while protecting the planet.
Pups is a sustainable brand specializing in biodegradable poop bags designed for responsible pet owners.
The brand identity reflects a balance between playfulness and eco-consciousness, using rich illustrations, clean typography, and a fresh green color palette to highlight its nature-friendly essence.
The packaging and visual identity were crafted to communicate simplicity, functionality, and environmental responsibility. Every design element reinforces the brand’s mission—making pet care more sustainable, one walk at a time.
Client / Pups
Location / London, United Kingdom
Location / London, United Kingdom
Project / Brand identity – Packaging Design – Motion Design